Lobbying and
Public Affairs

Government bodies play a key role in the ecosystem of organizations. Understanding their dynamics and potential implications, and navigating this particular landscape requires guidance and support so that your organization can achieve its objectives.

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Our Services

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Lobbying

Our team of lobbyists has in-depth knowledge of the resources and workings of federal, provincial and municipal governments. Over the years, Sherpa consultants have built trusting relationships with decision-makers based on competence and transparency. Our formidable and unparalleled strength contributes greatly to the success of the work we do for our clients. We can advise you in your relations with the various levels of the government of Canada, the province of Quebec, all other Canadian provinces, and of the municipalities across the country.
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Public Relations and Media

We develop and implement strategies and means intended primarily to enhance, promote, defend, or strengthen your organization's brand image or reputation, while creating bonds of trust with various public audiences. Our up-to-date approach to public relations is pragmatic and results-oriented. Moreover, with the ubiquity of social media and mass media's appetite for sensational news, your organization is more exposed than ever to potential crises. Sherpa has a seasoned team to support you in the lead-up to or during a crisis, providing you with expertise in media relations, spokesperson training, and crisis management.
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Legislative Process

Knowing when and how to position oneself and intervene in the context of a legislative process is essential to the successful implementation of an information, awareness, or mobilization initiative aimed at having a draft legislation or regulation adopted or amended. Through effective monitoring of legislation in various parliaments, we gather first-hand information that allows our clients to quickly adapt their strategies, if necessary, in a constantly changing political landscape. Moreover, knowing how to present one's requests in compliance with the practices and codes of the government apparatus is an essential condition for the successful outcome of any lobbying effort.
Examples of our services include monitoring and the drafting and production of summary reports, briefs (for parliamentary commissions, public authorities, and advisory bodies), and strategic documents intended for elected bodies or public administrations.
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Policy Analysis

In addition to analyzing draft legislations and regulations as well as complex political issues, we identify key areas of interest to our clients and then synthesize important information in an understandable form.
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Social Media and Online Reputation

Social media now occupies a prominent place in our everyday lives. Unfortunately, however, social media has become a site of collective venting where the presumption of innocence and the reputation of individuals are disregarded. On the other hand, the presumption of guilt in this popular court is such that the mere fact of being cited can be enough to be condemned in the public arena. This situation can be highly damaging and greatly affect the reputation of your organization. Sherpa can provide you with solid support if ever you find yourself in such a perilous predicament.
SHERPA

About Us

Sherpa is a lobbying, public affairs, and strategic consulting firm that brings together experienced and seasoned advisors who can guide and support you in strengthening the effectiveness of dealings with various government bodies.

Our firm has specialists in lobbying, government affairs, public affairs, crisis management, social media management, and online reputation. Sherpa has the skills and contacts to help each client achieve their goals in a prompt and efficient manner.

HOW?

Our Approach

We work closely with our clients to define achievable goals, develop strategic points, and design winning plans to meet the challenges and opportunities arising from legislation. The strategies put forward by Sherpa's consultants help our clients to best position themselves in the face of government actions and decisions.

Each of our clients is advised by a handpicked team of professionals with several years of experience, who guide them through the intricacies of public administration. This holistic approach ensures that they receive the highest quality of service and expertise.

OUR SHERPAS

Our Team

Dany Renauld

President

Dany Renauld holds an MBA and has been working in business, communications, and public affairs for over 25 years. He co-founded the advertising agency Brad, in 1994 and subsequently sold it. During his impressive political career, he served as a political attaché to ministers including Jean Charest and Benoit Bouchard, not to mention advised premiers, party leaders, and other political players at the federal, provincial, and municipal levels. With a vast network spanning all Canadian provinces, he has the unique ability to understand the issues inherent in policy development for various government administrations. He is dedicated to applying his considerable expertise in government relations to the benefit of the firm's clients.

Claude Éric Gagné

Senior Partner

A seasoned political strategist with a vast network of contacts, Claude Éric Gagné is always on the lookout for the political agenda and directions. Respected by all parties and players, this seasoned advisor anticipates issues, societal trends and opinion movements so that elected officials, public and private decision-makers, as well as members of the media and polling firms regularly seek his advice.

Over the years, he has served at the helm of various ministerial cabinets and has contributed to the rise of several politicians in both Quebec City and Ottawa. His success as the organizer of Justin Trudeau's 2015 campaign in Quebec contributed to his appointment to the Office of the Prime Minister of Canada as Deputy Director of Operations, affording him access to those at the highest levels of power. Since 2018, he has served as a strategy advisor in government relations and public affairs on behalf of numerous clients.

Being able to rely on a partner with a cross-sectional understanding of the issues and what influences political decisions at the federal and provincial levels is an extremely rare commodity. Beyond an exclusive address book, Claude Éric Gagné's strength lies in his ability to benefit from the listening skills and credibility of the majority of players across the political spectrum.

Line Beauchamp

Senior Advisor
Line Beauchamp has an impressive professional career. Former Deputy Premier of Quebec, Line Beauchamp was elected Member of Parliament in 1998 and joined the Council of Ministers from 2003 to 2012 as Minister of Culture and Communications, Minister of Sustainable Development, Environment and of Parks then Minister of Education, Recreation and Sports. More recently, Line Beauchamp served as Québec's representative to Unesco and then as Québec's general delegate to France from 2016 to 2019. She also acted as the personal representative of the Premier of Québec (sherpa) within the International Organization of La Francophonie (OIF). She sits on the boards of several organizations in the cultural sector, international cooperation and urban development. His extensive knowledge of public administration and his exceptional analytical ability will be a definite asset for Sherpa's clients.

The Honourable Christian Paradis, P.C., LL. B.

Senior Advisor

Member of the Quebec Bar since 1997 and recognized as a results-driven figure, the Honourable Christian Paradis was Member of the Parliament of Canada for Mégantic-L’Érable from 2006 to 2015, and Cabinet Minister between 2008 and 2015 of Public Works and Government Services, Natural Resources, Industry and International Development and La Francophonie.

During his years in office, the Honourable Christian Paradis led critical files in Canada. At the global stage, he played a leadership role with his involvement in developing and pushing on blended finance for international development.

Prior to his years in government, he practiced law for 9 years with a specialization in corporate law.

The Honourable Christian Paradis did not seek a fourth mandate and he joined the multinational GardaWorld for 4 years as Senior Vice President, Strategic Development, Protective Services. He also co-founded Global Development Solutions (GDS) Canada inc., an organisation facilitating social investments in frontier and emerging markets. 

He his currently senior advisor and member of boards of directors.

He graduated from the University of Sherbrooke in civil law and holds a graduate degree in corporate law from Laval University.

The Honourable Christian Paradis is member of the Queen’s Privy Council for Canada since 2007 and he is recipient of the Queen Elizabeth II’s Diamond Jubilee Medal (2012).

Jacques Dupuis

Senior Advisor

First elected in 1998 as MNA of the Liberal Party of Quebec in Saint-Laurent, Jacques Dupuis has held several important ministerial positions in the government of Quebec. From 2003 to 2010, he was entrusted with the roles of Deputy Prime Minister, Minister of Justice and Attorney General of Quebec, Minister responsible for Canadian Intergovernmental Affairs and the Reform of Democratic Institutions and Minister of Public Security.

Lawyer and member of the bar since 1974, Jacques Dupuis was a lawyer-counsel at Rochefort et associés and since 2019 has held the same position at Deveau lawyers in Laval.

Most recently, he played an important role, as special advisor, in the campaign of Mr. Bruno Marchand, the new Mayor of Quebec City.

His great strategic capacity, his extraordinary understanding of the government apparatus and his in-depth analysis of complex files are assets that he brings to the benefit of our clients.

Armand MacKenzie

Senior Advisor, Aboriginal Affairs Expert

An expert in public relations and crisis management with regard to Aboriginal issues, Armand MacKenzie has been a consultant on legal issues relating to Aboriginal peoples in Quebec and Labrador for most of his life.

He studied economics at Trent University in Peterborough and is a graduate of the University of Ottawa Law School and the Quebec Bar School. He is also a graduate of the UNITAR Training Program, Geneva, Switzerland: Peaceful Conflict Resolution.

As a lawyer, he practiced for 15 years in private practice for Aboriginal communities, while being involved in land claims negotiations in Quebec. For over 25 years, he campaigned internationally for the struggle of indigenous peoples representing the Innu Council of Nitassinan at the United Nations, UNESCO, and the Organization of American States. He participated in the drafting of the United Nations Declaration on the Rights of Indigenous Peoples and the Inter-American Declaration on the Rights of Indigenous Peoples.

Regarded by the United Nations and the business community as an expert on the relationships between the extractive industries and indigenous people, he has led successful consultations and negotiations in this area as well as in the approval of major federal environmental assessment projects.

Hélène Ménard

Senior Advisor

Recently retired from the public service, Hélène Ménard has worked, during her career, as head of legislation and chief of staff of various ministries, such as Justice, Public Security, Transport, Government Services and Labour, to name a few.

She has acquired a broad knowledge of the functioning of the government and its agencies, both political and administrative, their roles and responsibilities, and the way in which issues are dealt with and decided upon.

As part of her duties, she also acted as responsible for legislation and in this capacity as secretary-clerk of the Commission des institutions at the National Assembly of Québec. As a result, she has acquired a great understanding of the steps to be taken on the political, administrative and legislative levels leading to the adoption of a Bill. Consider appearing before a parliamentary committee, drafting briefs to be tabled and preparing to appear, which are among the steps that Hélène's expertise in doing so helps guide the firm's clients in their efforts.

Pierre Hamelin, CSA

Senior Advisor, Public Administration Expert

With a solid background in economics and finance, Pierre Hamelin has a long record of accomplishment in both the private and public sectors. He has held senior management positions with the Government of Quebec as Chief of Staff in the Ministries of Revenue, Finance, and Economic Development, and as Strategy Advisor to the President at the Autorité des marchés financiers (AMF) and the Société générale de financement (SGF).

Retired from the senior public service of the Government of Quebec, he was a member of the Governance Committee and Chair of the Comité permanent de planification et de reddition de compte du ministère du Conseil exécutif, from 2014 to 2018. He also represented the government on the board of directors of Hydrocarbures Anticosti S.E.C. Inc. and sat on the Governance Committee of the Réseau Express Métropolitain (REM) project. Pierre Hamelin is a Certified Corporate Director (CCD), a title acquired through the university certification program in corporate governance at the Collège des administrateurs de sociétés of Université Laval. He was also a director of an investment brokerage firm. His extensive knowledge of the workings and practices of the government and his sound judgment are highly valued by Sherpa's clients.

Martin Beaulieu

Senior Advisor, Government Affairs Expert

An experienced communications and public affairs strategist, Martin Beaulieu has contributed to the growth of several companies across Canada and internationally. His keen grasp of crosscutting issues and his ability to think "outside the box" help decision-makers to realize their ambitions and achieve operational success. Not only is he a team player, but he is also a leader that is espected for his sense of ethics and his ability to bring people together.

Known for capitalizing on intangible assets, he has worked for numerous organizations over the past 30 years in different areas including insurance, technology, health, education, infrastructure, law, and manufacturing. He also has extensive political experience and can draw on well-established relationships at the federal and provincial levels for the strategic advancement of his clients' government affairs files.

Marc Rousseau

Senior Advisor, Government Affairs Expert, Economic Sector
Marc Rousseau has an extensive background in business and investment banking. He was a senior director of business development at the Business Development Bank of Canada. At the same time, he pursued a military career from 1981 to 2004 as an infantry officer with the Canadian Armed Forces. He commanded the Fusiliers Mont-Royal Regiment from 1996 to 1999 and served in Bosnia as the Plans and Policy Team Leader at NATO Headquarters in Sarajevo. He retired with the rank of Lieutenant colonel. Mr. Rousseau has substantial board experience, having served on the boards of directors for the National Film Board (January 2008 to January 2011), the public company, Iscope (2011 to 2013), and for Quantum Numbers Corporation (since 2017), where he also serves on the Audit Committee and was interim CEO from July 2020 to January 2021. Sherpa clients value his guidance and profound knowledge of the financial community and government assistance programs.

L. Philippe Angers

Senior Advisor

A graduate in political science and economics, Philippe Angers has more than thirty years of experience in communication, networking and fundraising. He has held various leadership positions for private, public, political and charitable organizations.

From March 2015 to March 2020, Philippe held the position of Honorary Consul of Senegal for the Montreal region. From 2010 to 2011, he acted as general manager, Quebec section, of the Liberal Party of Canada. From 2002 to 2006, he was Senior Development Consultant for AON Canada and from 1999 to 2002 as Vice President Development for Netcom Communication. From 1995 to 1999, he was special advisor to the Ministry of Economic Development of Canada. From 2010 to 2011, he acted as director of development, Quebec section of the Liberal Agency of Canada and from 2007 to 2010 as director general, Quebec section, of the Liberal Party of Canada. In 1992 he was given the position of director of development for the foundation of the Museum of Contemporary Art. Previously, he acted as director of development and interim director of the Sainte Justine Hospital Foundation (1986-1988), and assistant to the general director of operations of EQUIDEV (1985-1986).

Philipe Angers has solid experience as a director of charitable organizations. He is currently active in the following organizations: Member of the Board and Executive Committee of the Fondation du CHUM. Member of the Board of the Mira Foundation, Member of the Board of Working Without Borders since 2012. Chairman of the Advisory Committee of the Paul Gérin-Lajoie Foundation since 2008. Patron of Honor of the Multiple Sclerosis Foundation since 2011 and governor for life since 2014.

In the field of the arts, he was: member of the Board of Directors of I Musici de Montréal (2002 - 2005), member of the advisory committee of Jeunesses Musicales of Canada (1996 - 2000), member of the Board of the Fondation Musée d'Art Contemporain ( 1993 – 1996) Member of the Board of Directors of Maison Tresler (1990 - 1996).

If you have any questions about Sherpa's services, please do not hesitate to communicate with us.