Lobbying and
Public Affairs
Government bodies play a key role in the ecosystem of organizations. Understanding their dynamics and potential implications, and navigating this particular landscape requires guidance and support so that your organization can achieve its objectives.
WE ARE HERE FOR YOU
Our Services
Lobbying
Public Relations and Media
Legislative Process
Policy Analysis
Social Media and Online Reputation
ASEAN Expansion and Market Strategy
As part of the Canadian Indo-Pacific Strategy, Sherpa provides specialized support for Canadian businesses looking to expand into the ASEAN (Association of Southeast Asian Nations) region, with Thailand serving as a key strategic entry point. Thailand, with its robust infrastructure and strategic location, offers a unique gateway to the dynamic and fast-growing ASEAN economies. Our deep understanding of the Thai market, supported by our strong network of local partners, allows us to expertly guide your business through the complexities of international trade, investment opportunities, and market entry strategies.
And as a proud member of the Canada-ASEAN Business Council (CABC), Sherpa is well placed to help Canadian companies navigate regional opportunities that align with Canada's broader economic and trade objectives in the Indo-Pacific.
We also offer tailored services for international companies aiming to establish or expand their presence in Canada, at both federal and provincial levels. Our expertise in navigating the Canadian regulatory environment and our strong relationships with government stakeholders ensure that your business objectives are met with efficiency and precision.
Whether you are looking to tap into new growth markets, secure investment opportunities, or establish strategic partnerships, Sherpa is here to help you succeed in the dynamic ASEAN marketplace, starting with Thailand.
SHERPA
About Us
Sherpa is a lobbying, public affairs, and strategic consulting firm that brings together experienced and seasoned advisors who can guide and support you in strengthening the effectiveness of dealings with various government bodies.
Our firm has specialists in lobbying, government affairs, public affairs, crisis management, social media management, and online reputation. Sherpa has the skills and contacts to help each client achieve their goals in a prompt and efficient manner.
HOW?
Our Approach
We work closely with our clients to define achievable goals, develop strategic points, and design winning plans to meet the challenges and opportunities arising from legislation. The strategies put forward by Sherpa's consultants help our clients to best position themselves in the face of government actions and decisions.
Each of our clients is advised by a handpicked team of professionals with several years of experience, who guide them through the intricacies of public administration. This holistic approach ensures that they receive the highest quality of service and expertise.
OUR SHERPAS
Our Team
Dany Renauld
President
Dany Renauld holds an MBA and has been working in business, communications, and public affairs for over 25 years. He co-founded the advertising agency Brad, in 1994 and subsequently sold it. During his impressive political career, he served as a political attaché to ministers including Jean Charest and Benoit Bouchard, not to mention advised premiers, party leaders, and other political players at the federal, provincial, and municipal levels. With a vast network spanning all Canadian provinces, he has the unique ability to understand the issues inherent in policy development for various government administrations. He is dedicated to applying his considerable expertise in government relations to the benefit of the firm's clients.
Claude Éric Gagné
Senior Partner
A seasoned political strategist with a vast network of contacts, Claude Éric Gagné is always on the lookout for the political agenda and directions. Respected by all parties and players, this seasoned advisor anticipates issues, societal trends and opinion movements so that elected officials, public and private decision-makers, as well as members of the media and polling firms regularly seek his advice.
Over the years, he has served at the helm of various ministerial cabinets and has contributed to the rise of several politicians in both Quebec City and Ottawa. His success as the organizer of Justin Trudeau's 2015 campaign in Quebec contributed to his appointment to the Office of the Prime Minister of Canada as Deputy Director of Operations, affording him access to those at the highest levels of power. Since 2018, he has served as a strategy advisor in government relations and public affairs on behalf of numerous clients.
Being able to rely on a partner with a cross-sectional understanding of the issues and what influences political decisions at the federal and provincial levels is an extremely rare commodity. Beyond an exclusive address book, Claude Éric Gagné's strength lies in his ability to benefit from the listening skills and credibility of the majority of players across the political spectrum.
Line Beauchamp
Senior Advisor
The Honourable Christian Paradis, P.C., LL. B.
Senior Advisor
Member of the Quebec Bar since 1997 and recognized as a results-driven figure, the Honourable Christian Paradis was Member of the Parliament of Canada for Mégantic-L’Érable from 2006 to 2015, and Cabinet Minister between 2008 and 2015 of Public Works and Government Services, Natural Resources, Industry and International Development and La Francophonie.
During his years in office, the Honourable Christian Paradis led critical files in Canada. At the global stage, he played a leadership role with his involvement in developing and pushing on blended finance for international development.
Prior to his years in government, he practiced law for 9 years with a specialization in corporate law.
The Honourable Christian Paradis did not seek a fourth mandate and he joined the multinational GardaWorld for 4 years as Senior Vice President, Strategic Development, Protective Services. He also co-founded Global Development Solutions (GDS) Canada inc., an organisation facilitating social investments in frontier and emerging markets.
He his currently senior advisor and member of boards of directors.
He graduated from the University of Sherbrooke in civil law and holds a graduate degree in corporate law from Laval University.
The Honourable Christian Paradis is member of the Queen’s Privy Council for Canada since 2007 and he is recipient of the Queen Elizabeth II’s Diamond Jubilee Medal (2012).
Rosalie Tremblay-Cloutier
Senior Advisor
Rosalie Tremblay-Cloutier has been working in public affairs and economic development for nearly a decade. She began her career as a press attaché to the Minister of the Environment, before continuing as a political advisor to the Ministers of Economy, Innovation, and Energy. In these roles, she led major initiatives aimed at stimulating growth and strengthening the attractiveness of the metropolitan area.
Throughout her career, she has developed deep expertise in the development of key industries, particularly in the cultural, creative, and tourism sectors, as well as in innovation, regional development, and the promotion of Montreal. Her strong understanding of the dynamics across different levels of government, along with economic and cultural ecosystems, enables her to effectively support organizations in their relationships with public authorities.
A graduate of the Université de Montréal, she completed studies in economics, political science, and public relations. Her strategic mindset, analytical rigor, and ability to navigate complex environments with ease are valuable assets to her clients.
Martin Beaulieu
Senior Advisor, Government Affairs Expert
Martin Beaulieu is a seasoned strategist in communications, public affairs and institutional relations. With over 30 years' experience, he helps companies, associations and institutions position themselves with Canadian government authorities and navigate complex political and regulatory environments.
At Sherpa, Martin plays a key role in developing influence strategies, building relationships of trust with decision-makers, and aligning business objectives with public priorities - particularly in the cleantech, energy, environment, infrastructure and innovation sectors.
Recognized for his collaborative leadership, strategic rigor and ability to build bridges between public and private players, Martin transforms his customers' ambitions into concrete, sustainable levers for action.
He also manages Sherpa's activities in Southeast Asia through Sherpa International, supporting Canadian SMEs wishing to develop structuring partnerships and access new markets in the region.
For more information: www.sherpa-international.com
Noppadol Pringvanich
Special Advisor in Aviation
With extensive aviation expertise, Noppadol Pringvanich strengthens Sherpa International 's presence in this sector. With a wealth of experience in both the Thai and Canadian aviation sectors, Noppadol is dedicated to strengthening business ties between the two countries, fostering bilateral trade and bridging cultural and commercial gaps.
Holding a Master's and Bachelor's degree in Electrical Engineering from Stanford University, Noppadol brings technical and operational expertise in ICAO and ITU regulatory affairs, avionics, Communications Navigation Surveillance (CNS) infrastructure, and air traffic management (ATM) systems. He has led ICAO's Asia-Pacific Regional Sub-Office in Beijing and represented IATA at ITU world conferences and ICAO panels, contributing significantly to international aviation policies and standards and implementations.
As Chairman and CEO of BearCat AEL Co. Ltd., Noppadol established an international aviation training and consulting company, serving major clients such as the Civil Aviation Authority of Thailand, the Royal Thai Air Force, AEROTHAI, as well as various regulators, airlines, air navigation service providers, and airports across Southeast Asia. Under his leadership, advanced aviation technologies and cybersecurity frameworks for air traffic management have been successfully implemented, demonstrating his mastery of technical, regulatory, and cultural landscapes.
Jacques Dupuis
Senior Advisor
First elected in 1998 as MNA of the Liberal Party of Quebec in Saint-Laurent, Jacques Dupuis has held several important ministerial positions in the government of Quebec. From 2003 to 2010, he was entrusted with the roles of Deputy Prime Minister, Minister of Justice and Attorney General of Quebec, Minister responsible for Canadian Intergovernmental Affairs and the Reform of Democratic Institutions and Minister of Public Security.
Lawyer and member of the bar since 1974, Jacques Dupuis was a lawyer-counsel at Rochefort et associés and since 2019 has held the same position at Deveau lawyers in Laval.
Most recently, he played an important role, as special advisor, in the campaign of Mr. Bruno Marchand, the new Mayor of Quebec City.
His great strategic capacity, his extraordinary understanding of the government apparatus and his in-depth analysis of complex files are assets that he brings to the benefit of our clients.
Hélène Ménard
Senior Advisor
Recently retired from the public service, Hélène Ménard has worked, during her career, as head of legislation and chief of staff of various ministries, such as Justice, Public Security, Transport, Government Services and Labour, to name a few.
She has acquired a broad knowledge of the functioning of the government and its agencies, both political and administrative, their roles and responsibilities, and the way in which issues are dealt with and decided upon.
As part of her duties, she also acted as responsible for legislation and in this capacity as secretary-clerk of the Commission des institutions at the National Assembly of Québec. As a result, she has acquired a great understanding of the steps to be taken on the political, administrative and legislative levels leading to the adoption of a Bill. Consider appearing before a parliamentary committee, drafting briefs to be tabled and preparing to appear, which are among the steps that Hélène's expertise in doing so helps guide the firm's clients in their efforts.
Marc Rousseau
Senior Advisor, Government Affairs Expert, Economic Sector
Marc Rousseau has an extensive background in business and investment banking. He was a senior director of business development at the Business Development Bank of Canada. At the same time, he pursued a military career from 1981 to 2004 as an infantry officer with the Canadian Armed Forces. He commanded the Fusiliers Mont-Royal Regiment from 1996 to 1999 and served in Bosnia as the Plans and Policy Team Leader at NATO Headquarters in Sarajevo. He retired with the rank of Lieutenant colonel. Mr. Rousseau has substantial board experience, having served on the boards of directors for the National Film Board (January 2008 to January 2011), the public company, Iscope (2011 to 2013), and for Quantum Numbers Corporation (since 2017), where he also serves on the Audit Committee and was interim CEO from July 2020 to January 2021. Sherpa clients value his guidance and profound knowledge of the financial community and government assistance programs.